Google Adsense Introduces Expandable Ads

According to a news release from Adsense, Adwords advertisers now have the option of placing expandable adsense ads on publishers' sites.

What is an expandable adsense ad?
It's an ad that once clicked expands to twice its previous size to provide the web browser with more content (i.e. a movie trailer). It will only expand on a click, not a mouse-over.




How can I show expandable Adsense Ads? Just make sure you've checked the box to show "image enabled" ads

It's still to early to tell if Adsense's expandable ads will lead to more or less adsense revenue for publishers, but give it a try... Currently, you can't opt-out of expandable adsense ads, but you can choose either to (1) decline all image ads or (2) utilize the "competitive ad filters" to strip out any expandable ads that you don't like on your site.
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Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused

Adsense Advocate Don Vandervort of HomeTips.com

Don Vandervort, founder of HomeTips.com, talks about the success of their partnership with Google AdSense.




It's a good Adsense Success Story on how Dan added Adsense to his website and it started making him good revenues. Dan also summarizes the story with 3 key take aways:

• Use Adsense Analytics and Channels
• Maximize Your Adsense Ads (Place them on as many pages as possible)
  
• Focus on Delivering Quality Content
  

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Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused

Adsense Tip #6--What Not to do

Sometimes the best way to learn how to do something correct is to understand what you should not do. Here are some things NOT to do with your Adsense Ads.

• Do NOT Click on your own Adsense Ads
• Do Not ask others to click on your Adsense Ads
• Don't tweak the Adsense Ad Code
• Don't place Adsense Ads on sites with obscene content
  

Adsense Advocate Gary Rosenzweig of CleverMedia

Gary Rosenzweig of CleverMedia, Inc. shares his AdSense experience---He finds that Adsense Ads blend very well with his content and also advises that publishers test various Adsense placements (Right vs. Left) and Sizes to see what is an optimal configuration for your website.

Gary uses Adsense on his websites: http://gamescene.com/ and http://macmost.com/

Best Adsense Layouts for Online Forums--A Heatmap

Google has also produced a heatmap for the best Adsense placements for online forum websites.

This is slightly like the heat map for blogs, in that you want to have Adsense Ads placed above the fold, in between posts and banner adsense ads in the margins for optimal Adsense earnings.

Click for a Larger Image

If you're wondering how to read this heat map---The darker the color, means the better the Click-Through-Rate (CTR) for the Adsense publisher.

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Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused