What is an expandable adsense ad?
It's an ad that once clicked expands to twice its previous size to provide the web browser with more content (i.e. a movie trailer). It will only expand on a click, not a mouse-over.
How can I show expandable Adsense Ads? Just make sure you've checked the box to show "image enabled" ads
It's still to early to tell if Adsense's expandable ads will lead to more or less adsense revenue for publishers, but give it a try... Currently, you can't opt-out of expandable adsense ads, but you can choose either to (1) decline all image ads or (2) utilize the "competitive ad filters" to strip out any expandable ads that you don't like on your site.
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