Thursday, October 14, 2010

How far away should Adsense Ads be from content?

Google doesn't want web-surfers to accidentally click on their ads. They recommend 150 pixels between flash game content and adsense icons.

While you may think that accidental clicks are good source of revenue... The truth is that advertisers don't like them, and Google will reimburse their adwords buyer for false click-throughs---that means they may also adjust your monthly earnings down to remove such fraudulent or accidental taps of the mouse button.

Here's a sample of Google's thoughts on the situation:
One type of site we wanted to talk about are Flash-based game sites. Playing games on these sites, you'll notice that ads are often placed very close to the Flash player where the game is played. Publishers may reason that they're providing maximum value to advertisers by placing their ads very close to the area where their users are focused. However, many of these Flash games are played with a mouse, and the action in the games can lead users to do a lot of rapid cursor movements and clicking. We've seen many cases where ads were placed too closely to where the action was taking place, generating many accidental clicks.

Since each game and site are unique, we can't advise publishers on an exact distance between ads and games, but we do recommend a minimum distance of 150 pixels between the Flash player and ads.

No comments:

Post a Comment

adsense - Google News