Showing posts with label Heatmap. Show all posts
Showing posts with label Heatmap. Show all posts

Monday, March 2, 2009

Best Adsense Layouts for Online Forums--A Heatmap

Google has also produced a heatmap for the best Adsense placements for online forum websites.

This is slightly like the heat map for blogs, in that you want to have Adsense Ads placed above the fold, in between posts and banner adsense ads in the margins for optimal Adsense earnings.

Click for a Larger Image

If you're wondering how to read this heat map---The darker the color, means the better the Click-Through-Rate (CTR) for the Adsense publisher.

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Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused

Monday, February 23, 2009

Best Adsense Layouts for Blogs--A heatmap

Fortunately for content producers: the goals of Google, the goals of advertisers, and the goals for ourselves our aligned---We want to provide the reader only with pertinent Adsense ads that can make the advertiser money, causing higher bid rates for key words, causing higher adsense revenue for both Google and the publisher.

Realizing this, google has published a heatmap that shows where the best-bang-for the buck comes from for Adsense on your blog.

The Best Adsense Placements according to Google
You can see that Google recommends placing:
  1. Banner Ads to the right of your blog content
  2. Adsense units in between your blog posts
  3. Link Units Above or below the fold
  4. Search box near the top. (I've had search on my blogs for several months now, and have not generated any revenue from the few dozens of searches conducted---so I prefer to have my banner ads appear higher & above the fold.

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Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused

adsense - Google News