Adsense Tip #4---Know what Keywords cost

One the key drivers to your Adsense revenue is having keywords that are in high demand from Adwords publishers. There are several online tool vendors that help you select Adsense/Adwords keywords, but fortunately for the beginner---Google provides a great free tool.

Step #1: Go to https://adwords.google.com/select/KeywordToolExternal
(See Screen Shot)


Step #2: Type in possible Keywords & Security Code

Step #3: Select Show CPC (Cost Per Click)---This is the amount that Adword advertisers are paying for clicks for a particular keyword... Your Adsense revenue is related to this figure. You can also see the approximate search volumes and how competitive various Adwords are.

Step #4: Find Higher Paying Keywords---Stretch your vocabulary and see what is getting more searches and what words are having higher CPC rates. For example, as of the time I am writing this, the keyword "Attorneys" has ~5 million searches per month, and a CPC of $10.66---This is noticably better than the keyword "Lawyers" which has ~3.4 million searches per month and a CPC of $8.22. So if you were writing a legal blog and wanted to maximize your Adsense revenue, I'd suggest to be sure to pepper your content with instances of "Attorneys" than "Lawyers"

Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused