Friday, February 27, 2009

Adsense Tip #5--Optimize Adsense For Search

I'm still toying around with Adsense for Search on some of my blogs, and have not made meaningful money yet---But the folks at Inside Adsense delivered a good case study on how VanGoghGallery.com managed to significantly increase their Adsense Revenues by optimizing the layout of their Adsense Search layout.

What VanGogh Gallery did was move the search feature from being a tiny part of the right hand menu bar, to being a much longer-center screen object. As a result, the number of queries grew almost 10 fold, and their Adsense for Search Revenues grew more than 10 fold to "Double-Digit" dollars per day. (I'm guessing that means at a minimum $4,000/year from search)

Now the VanGogh website is a great, nicely laid out website, and it has the benefit of a #1 First Page slot on the google search for the "Vincent Van Gogh" key word search---so I'm sure they get thousands of visits each day, but none the less---optimizing the Google Adsense for Search Feature for your website could lead to a few more dollars in your wallet.

Adsense Tip: Dress for Success
Adsense Tip: Go Above the Fold
Adsense Tip: Bigger is Better
Adsense Tip: Placement Matters
Adsense Tip: Keep Focused

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